CIR REALTY

This LeadingRE distinction ensures that you can count on a quality real estate experience when working with us and will benefit from our global connections to buyers and high quality real estate professionals around the world.

QUALITY

Real estate is an industry with over two million licensees and 100,000 brokerages characterized by wildly inconsistent service delivery and customer experience. Yet membership in Leading Real Estate Companies of the World® is awarded only to select, market-leading companies that have demonstrated excellence in service delivery and results. 80% of companies that apply for membership in LeadingRE are turned away. Our claim to quality is backed by this discriminating third-party endorsement.

CONNECTIONS

Even though real estate is local, homeowners can transact in multiple locations, and buyers may come from anywhere in the world. We offer you the best of both worlds. We have trusted LeadingRE colleagues in over 70 countries, which means we are able to reach a broader pool of prospective buyers than any other company in our market. And when you purchase property in another location across the country or around the world, you benefit from our connections to high-quality real estate professionals, allowing you to transact with comfort and confidence. LeadingRE’s community of over 550 vetted real estate firms with 4,600 offices worldwide – from Hong Kong and Sydney to London and Buenos Aires – means we are both local and global.

INDEPENDENCE

Our independent ownership and distinctive local culture are well-aligned with market-specific needs and services. We bring an authentic “Main Street” perspective to real estate that many of the “Big Box” franchised brands traded on Wall Street cannot claim. Our services are distinctive, extensive, and tailored to you. And because our brand is rooted in the communities in which our clients live, we possess deep local knowledge that will help you make smarter, better informed real estate decisions. Our local brands and reputations depend on consistently delivering high performance for the clients we serve.

LUXURY

We have also earned membership in Luxury Portfolio International® (LPI), an exclusive group of LeadingRE companies that hold significant luxury market share and demonstrate a commitment to the high-end. We are proud to represent the LPI brand and to bring the power and tools of this far-reaching program to our market.

TAILORED MARKETING

LPI enables us to reach the high-net-worth buyer, nationally and globally through targeted marketing on its flagship website, luxuryportfolio.com, attracting an audience with, on average, liquid assets of $10.3 million. We engage even more affluent buyers through its global network of local luxury real estate companies and websites such as wsj.com, mansionglobal.com, barrons.com, marketwatch.com and juwai.com in China.

HIGH-PROFILE MEDIA PROMOTION

Our agents utilize sophisticated digital and social tools, such as, email marketing direct to top agents, banner ads that strategically reach luxury homebuyers, retargeting technology and more. Through advertising partnerships with media outlets like The Wall Street Journal, Financial Times, Luxe Interiors & Design, and Luxury Portfolio International® Magazine, we provide a powerful and unmatched mix of promotion. And by leveraging our extensive media relationships we can secure earned coverage for significant properties. Our marketing produces results, which is why we track performance and share outcomes through our proprietary LuxeAnalytics™ reporting to give you a real-time view into where your property is reaching potential buyers.

WELL CONNECTED.™

Through LPI, we deliver access, insights and sophisticated guidance to our most discerning clientele by leveraging cutting edge tools and direct relationships with the very best independent property brokerages and the most well-connected, successful agents in the world – LPI agents are trained in the art and science of selling the world’s most unique and desirable properties.

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